Canobie Coaster Posted December 19, 2019 Share Posted December 19, 2019 (edited) Galaxyland at the West Edmonton Mall is being rethemed to leverage the properties of toy and entertainment company Hasbro. The transformation is expected to take just over a year with the park remaining open throughout this transition. After 24 years of of being space themed, the amusement park at West Edmonton Mall is getting a big makeover due to a new licensing agreement with toy and entertainment giant Hasbro. Galaxyland will undergo a transformation that will include Hasbro brands such as My Little Pony, Monopoly, G.I. Joe, Nerf, Play-Doh, Battleship, Operation, and more. Hasbro branding will be incorporated in more than 25 rides, games and attractions covering an area of three-and-a-half acres, the mall announced Wednesday. “We’re thrilled to bring a number of exciting rides and activities themed to many of Hasbro’s iconic brands,” said Matt Proulx, Hasbro’s vice president of location-based entertainment. The park will also feature new Hasbro retailing and food options, and upon completion will reopen as “Galaxyland powered by Hasbro.” “We are delighted to welcome Hasbro to Galaxyland,” WEM general manager Danielle Woo said. “Both of our brands represent dynamic family fun and ‘Galaxyland powered by Hasbro’ will combine our amazing rides and attractions with Hasbro’s loved and well-known brands.” Construction will begin this month, with the grand opening scheduled for winter 2020. Galaxyland will remain open throughout the process, the mall said. The indoor amusement park was originally known as Fantasyland from 1983 to 1995, however that name was already used at The Walt Disney Company theme parks around the world and as a result, the mall was taken to court. West Edmonton Mall lost the lawsuit, and was forced to change the park’s name, although the mall was allowed to continue using the name “Fantasyland Hotel.” In 1995, the park re-branded as Galaxyland with a space age theme and mascot named “Cosmo.” The amusement park is home to the world’s tallest and longest indoor roller coaster, the Mindbender, as well as the world’s tallest indoor tower ride, the Space Shot. The mall said this will be the first Hasbro-themed amusement park in Canada. Earlier this year, it announced a Hasbro-themed water park in Malaysia. West Edmonton Mall is owned by the Triple Five Group, which is based in Edmonton and run by the Ghermezian family, who built the mall in the 1980s. Link to Global News article Edited December 19, 2019 by jedimaster1227 Link to comment Share on other sites More sharing options...
coasterbill Posted December 19, 2019 Share Posted December 19, 2019 "Galaxyland powered by Hasbro" So... Bronies in outer space? Yeah I'm not going to that. Link to comment Share on other sites More sharing options...
Canobie Coaster Posted December 19, 2019 Author Share Posted December 19, 2019 But Play Doh in space! Link to comment Share on other sites More sharing options...
MikeBalst1 Posted December 19, 2019 Share Posted December 19, 2019 Super! I have relatives in Canada, and I often fly to visit them. I should definitely need to visit it when it opens. Link to comment Share on other sites More sharing options...
SharkTums Posted December 19, 2019 Share Posted December 19, 2019 I kind of love this!? I mean, it's a good brand for an amusement park and their 'space' theme was pretty sparse so... Link to comment Share on other sites More sharing options...
jedimaster1227 Posted December 19, 2019 Share Posted December 19, 2019 I'm surprised given Triple Five's existing relationship with Nickelodeon that they didn't opt to leverage the Nick Universe IPs instead... Very interesting. Link to comment Share on other sites More sharing options...
aueft Posted December 19, 2019 Share Posted December 19, 2019 I'm not exactly sure how they plan to ride-ify stuff like Monopoly, but I get the feeling that the Hasbro brand is way more evergreen than some of the franchises that other parks have gone with recently... This is probably a good change for Galaxyland. Link to comment Share on other sites More sharing options...
Canobie Coaster Posted December 19, 2019 Author Share Posted December 19, 2019 I'm interested if they mix Hasbro characters with space since they are keeping the Galaxyland name. But it'll definitely be interesting how they use some of these IPs. Link to comment Share on other sites More sharing options...
cfc Posted December 19, 2019 Share Posted December 19, 2019 I hope there's a Mr. Potato head French Fry Stand and a shooting dark ride based on "Clue." Link to comment Share on other sites More sharing options...
coasterbill Posted December 19, 2019 Share Posted December 19, 2019 RollerCoaster Tycoon was Hasbro Interactive, right? They could theme the roller coasters to roller coasters. It seems like a theme that would be within their budget. Link to comment Share on other sites More sharing options...
Canobie Coaster Posted December 19, 2019 Author Share Posted December 19, 2019 I hope there's a Mr. Potato head French Fry Stand and a shooting dark ride based on "Clue." On one hand that sounds great. On the other hand, that would likely mean the end of Quirks in the Works. Link to comment Share on other sites More sharing options...
throatytoast Posted December 20, 2019 Share Posted December 20, 2019 This is my home park, so I'm pretty excited. I've always felt like this park is kinda weak, so maybe this will bring more money in and it'll improve a lot! The Mindbender is getting pretty rough and we need some new better flat rides. Link to comment Share on other sites More sharing options...
RaceBoarder Posted December 21, 2019 Share Posted December 21, 2019 Transformers or GTFO Link to comment Share on other sites More sharing options...
larrygator Posted December 21, 2019 Share Posted December 21, 2019 I hope there's a Mr. Potato head French Fry Stand and a shooting dark ride based on "Clue." On one hand that sounds great. On the other hand, that would likely mean the end of Quirks in the Works. Monopoly shooting dark ride Link to comment Share on other sites More sharing options...
Nrthwnd Posted December 21, 2019 Share Posted December 21, 2019 ^ And/Or a trackless CLUE Ride. Jingle Jingle. You insert a random CLUEcard into the front of the ride vehicle, and it plots the journey (thru the "house") towards the eventual KILLER that somehow (I have no idea how) you pre-figure it out, in your vehicle. A Holiday Suggestion. Link to comment Share on other sites More sharing options...
BarryH Posted December 21, 2019 Share Posted December 21, 2019 It's the G.I. Joe parachute drop ride! Link to comment Share on other sites More sharing options...
larrygator Posted December 21, 2019 Share Posted December 21, 2019 It's the G.I. Joe parachute drop ride! The more you know! Link to comment Share on other sites More sharing options...
Nrthwnd Posted December 21, 2019 Share Posted December 21, 2019 I'm wondering if they'll (eep) rename Mindbender for this re-branding. Hmmm. Well, how about..... My Little PonyBender.....? Link to comment Share on other sites More sharing options...
Electerik Posted December 23, 2019 Share Posted December 23, 2019 So... Bronies in outer space? I think a My Little Pony Merry-Go-Round sounds kind of awesome. And they do have a carousel.... I've never been to this park, but was strongly considering a trip in early 2020. Now I'm not too sure, though. Weird changeover theming and possible extra closures might scare me off. Still, that's just my particular circumstance. Link to comment Share on other sites More sharing options...
BLEO Posted December 23, 2019 Share Posted December 23, 2019 This makes me wonder if Mindbender could be renamed after Dr. Mindbender of GI Joe. Hasbro does own the GI Joe property and maybe that could tie in the coaster with Havoc somehow. Link to comment Share on other sites More sharing options...
SharkTums Posted December 24, 2019 Share Posted December 24, 2019 ^^I know one of my facebook friends wrote to the park after this was announced as he has a trip coming up there and they told him nothing was scheduled to be down at this time. Obviously that could change any day and who knows if whoever is answering email knows what they are talking about but I'm guessing this is a 'minimal' retheme and won't affect ride operations too much. Link to comment Share on other sites More sharing options...
Nrthwnd Posted December 28, 2019 Share Posted December 28, 2019 "Like Putting Lipstick on a Pi.....Canadian Backbacon?" Link to comment Share on other sites More sharing options...
coneyislandchris Posted December 31, 2019 Share Posted December 31, 2019 Hasbro owns the rights to that old fantasy trading card game, Magic: The Gathering. Wonder if they'll leverage that for any theming, or if that's a little too obscure for the average park-goer. Link to comment Share on other sites More sharing options...
jedimaster1227 Posted December 31, 2019 Share Posted December 31, 2019 ^That feels a little obscure, but then again, some of what Hasbro owns is less current these days (like G.I. Joe)... Link to comment Share on other sites More sharing options...
larrygator Posted January 1, 2020 Share Posted January 1, 2020 (edited) Hasbro now owns Death Row Records https://www.xxlmag.com/news/2019/12/hasbro-death-row-deal-owns/ Hasbro also recently merged with Entertainment One, a Canadian Studio, which gives Hasbro rights to Peppa Pig in Canada https://www.slashfilm.com/hasbro-eone-merger-deal/ Edited January 1, 2020 by larrygator Link to comment Share on other sites More sharing options...
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