TPDave wrote:^ But I'm not sure that's what they're targeting? Their business seems much more set in the families that visit every decade from all over the earth (who I'm sure they make more money on per person/day) than the locals.
Personally I'd love to see seasonal stuff, but I'm not sure it serves the mail market that I think WDW is targeting.
I think the majority of people who visit WDW have already planned their vacations regardless of what the holiday offerings are. It certainly enhances their experience and may help entice them to return next holiday season, but I doubt there are many people out there who are now planning trips to WDW because this was announced.
On the flip side, locals (or anyone in range to make it a day trip/mini vacation), might be enticed to go back to the park because it is something new for them.