As I’ve often said, one of the greatest things about Disney is the treasure trove of characters and rich stories we have to draw upon for the immersive experiences we provide our guests around the world. With Marvel joining the Disney family in 2009, our character and story base grew even further, and the anticipation for how Marvel comes to life in our parks and resorts continues to energize our guests and cast.
That’s why it was so exciting earlier today at Hong Kong Disneyland to announce that the very first Disney attraction based on a Marvel character experience will debut in Hong Kong Disneyland. And I’m excited to be able to share some of the initial details with you today about this Iron Man Experience.
Audiences around the world have been captivated by the amazing inventions and innovations of Tony Stark and we’re basing this experience within a piece of the Stark Expo. Located in Tomorrowland at Hong Kong Disneyland, the Expo will allow guests to see firsthand the progression of Tony’s Iron Man suits and many other Stark innovations.
Upon entering the ride vehicle our guests will be able to take flight with Iron Man on an epic adventure that not surprisingly pits Iron Man, and our guests, against the forces of evil. This adventure will take place in the streets and skies of Hong Kong, which will make an even more unique and special experience for our Hong Kong Disneyland guests. In addition, guests will be able to meet and take photos with Iron Man.
It’s obviously no secret that Marvel’s Iron Man movies are immensely popular, and we expect this experience will emulate the success of our most recent expansion – Toy Story Land, Grizzly Gulch and Mystic Point – all of which have been huge hits with our guests.
We are extremely confident in and committed to the continued growth and success of Hong Kong Disneyland. I’m excited to see Iron Man become a part of that success when we welcome guests to the attraction in late 2016.
A rendering of the planned Iron Man Experience at Hong Kong Disneyland, with a shopping area, which is due to open in 2016.
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