Famed Marvel Comics superheroes like Spider-Man, X-Men and the Fantastic Four will soon call a part of Hong Kong Disneyland home, when the theme park opens an area dedicated to the comic-book stars.
On Wednesday, Hong Kong Financial Secretary John Tsang said the theme park, which is 52%-owned by the city’s government, will add an area featuring “Marvel heroes” as part of the resort’s expansion program.
Hong Kong Disneyland, the smallest of Walt Disney Co. DIS +0.58%’s parks worldwide, last week reported its first annual profit since its 2005 opening. The park has struggled over the years to boost attendance from its key target demographic—tourists from mainland China—many who aren’t enamored enough of Disney characters to make a special trip to the park. The park has also been competing with Ocean Park, a Sea World-type marine park in Hong Kong. Hong Kong Disneyland has added several new themed “lands” over the last few years to boost its size and attractiveness.
The addition of Marvel in Hong Kong will be the first of its kind of any Disney resort, and could be a big draw for mainland Chinese tourists after the success of several Hollywood smash-hits that featured Marvel characters. Marvel superheroes could also attract older and more affluent visitors, as opposed to the younger audiences that the traditional Disney characters target.
The Marvel addition is the latest move by Disney aimed at reaping the benefits of its $4 billion acquisition in 2009 of Marvel Entertainment. In May, “The Avengers”, the first Marvel film to be released by Disney since its Marvel purchase, shattered box-office records.
Earlier, Disney said it would prioritize plans to introduce theme-park rides based on Marvel superheroes.
Change the scheme, Alter the mood! Electrify the boys and girls if you would be so kind!
^^ Wow, that's fantastic news! Big Grizzly Mountain was really great, and Mystic Manor looks like it's going to be another groundbreaking ride. And now a Marvel land? It's funny how when we visited Hong Kong Disneyland during it's opening few months, we were "done" with the park in about 2 1/2 hours, and our most recent visit last year, it's easily becoming a full day, if not multi-day park with this new expansion.
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