SharkTums wrote:^That Disney knows its audience and caters to them. Seeing the little anime girl with her popcorn bucket, or the anime school girls in their uniforms instantly transported me there. It was really well done.
Exactly! Great job by whoever Tokyo Disney's ad agency is - localized for the market, yet unmistakeably Disney, and heck, all us foreign visitors loved it too - impressive!
Tokyo Disney Resort® announced today that the total combined attendance at Tokyo Disneyland® Park and Tokyo DisneySea® Park for fiscal year 2011 (April 1, 2011 to March 31, 2012) amounted to 25,347,000 persons (19,000 fewer persons or 99.9% of the attendance figure for the previous year). However, the attendance during the second half of the fiscal year reached a record 14,608,000 persons.
The 10th Anniversary “Be Magical!” event (September 4, 2011 through March 19, 2012) and the debut of the new nighttime spectacular “Fantasmic!” (April 28, 2011) at Tokyo DisneySea, as well as other programs were effective in generating the high attendance. Fiscal year 2011 demonstrated the favorable attendance generating conditions of an anniversary year, despite the Great East Japan Earthquake.
In addition, one of the factors unique to this fiscal year was that guests who could not visit due to the Park closures or who had refrained from visiting immediately after the Parks reopened came to the Parks later in the year.
In fiscal year 2012 at Tokyo DisneySea, a new attraction, Toy Story Mania! will open and a brand new event featuring Mickey Mouse and Duffy will be offered. We will undertake these and other measures to continue to generate attendance.
Park Operating Days in Fiscal Year 2011 Tokyo Disneyland: 352 days (closed April 1 - 14, 2011) Tokyo DisneySea: 339 days (closed April 1 - 27, 2011)
Park Operating Days in Fiscal Year 2010 Tokyo Disneyland and Tokyo DisneySea: 345 days (closed March 12 - 31, 2011) Total Combined Attendance since the Grand Opening of Tokyo Disneyland (April 1983) 540,191,000 persons
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