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Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 6:43 am

Today it was announced that Sesame Place San Diego will open in Spring 2021 on the site of the current Aquatica San Diego. The new park will integrate attractions from the existing water park while adding new Sesame Street-inspired experiences to make this new Sesame Place location unique.

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https://sesameplace.com/san-diego/blog/a-new-sesame-place-theme-park/

SeaWorld Entertainment, Inc. (NYSE: SEAS), a leading theme park and entertainment company, and Sesame Workshop, the nonprofit educational organization behind Sesame Street®, today revealed the location of a new Sesame Place® theme park, the second Sesame Place® in the United States. The new park will open in San Diego in spring 2021 and will be the first Sesame Place on the West Coast.

“As we celebrate Sesame Street’s 50th Anniversary, we are excited to share the news of a major opportunity for kids and families to connect with and learn from the brand and its beloved characters,” said Steve Youngwood, President, Media & Education and Chief Operating Officer, Sesame Workshop. “The opening of Sesame Place San Diego will give guests a unique and powerful way to experience Sesame Street, enable us to connect with even more families, and further our educational mission.”

Sesame Place San Diego will feature all the fun, laughter, and learning of Sesame Street in a highly immersive way, with exciting family rides, water slides, live character shows, parades and interactive experiences that will extend the laughter and learning of Sesame Street. The original Sesame Place, currently the only U.S. theme park based entirely on the iconic children’s program, opened outside Philadelphia in July 1980 and has been a premier destination for families countrywide for nearly 40 years.

“We share Sesame Workshop’s goal of educating and entertaining generations of children, and the opening of a second park, the only one of its kind on the West Coast, furthers our company mission to provide guests with extraordinary experiences,” said Marc Swanson, Interim Chief Executive Officer, SeaWorld Entertainment. “ We are thrilled to be able to grow the presence of Sesame Place theme parks in the United States, and San Diego is the perfect complement to our Philadelphia location.”

Sesame Place San Diego will open as a Certified Autism Center (CAC), mirroring its Philadelphia sister park, which was the first theme park in the world to achieve this designation. Staff-wide autism sensitivity and awareness training will be completed prior to the park’s debut, and robust pre-visit planning resources, including a park-specific sensory guide will be featured on its website, making it easier for parents to plan activities that satisfy their child’s specific needs and accommodations. Designated quiet spaces with adjustable lighting and comfortable seating will be incorporated into the park’s design.

“We are proud to be opening this new park as a Certified Autism Center and are committed in our efforts to offer families inclusive activities for children with autism and other special abilities,” added Swanson. “Providing fun and memorable experiences through exceptional service is a part of that.”

Sesame Place San Diego will be located on the site of the current Aquatica San Diego, extending SeaWorld’s commitment to not only the local community but also establishing this new park as a premier tourist destination in the western United States.

SeaWorld has been Sesame Workshop’s exclusive theme park partner in the United States for almost 40 years. Sesame Street Bay of Play opened at SeaWorld San Diego in 2008 and SeaWorld Orlando recently opened Sesame Street Land™, a brand new land with six themed rides, over 30 innovative and educational ways to play, and the park’s first ever parade. There is also a distinct Sesame Street land inside the SeaWorld theme park in San Antonio.
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Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 6:53 am

That's a pretty exciting announcement, I love the idea of stand alone water parks incorporating amusement park style rides. This type of park is absolutely perfect for my kids at the age they're at, if we lived in a market with this type of park we'd go all the time.

I'm assuming there will a pass option available for this with Sea World so that's a pretty exciting option to have in that area.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 7:18 am

I was not expecting them to completely retheme an Aquatica to Sesame Street, but I don't blame them for milking such a profitable IP.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 7:25 am

Canobie Coaster wrote:I was not expecting them to completely retheme an Aquatica to Sesame Street, but I don't blame them for milking such a profitable IP.


I was shocked as well, but it sounds like this is more of a strategic play, both to reduce the cost of acquiring land and building infrastructure from the ground up, while leveraging a property that has brand familiarity with families. I don't think I ever comprehended just how powerful of a brand Sesame Street was until I walked through the new land at SeaWorld Orlando earlier this year and watched how the land was full, and the daytime parade brought an energy to the park that I'd never seen before.

SeaWorld has always been heavily reliant on their own branding as IP but post-Blackfish, they've needed to move away from that, so leaning on timeless IPs like Sesame Street and Rudolph the Red-Nosed Reindeer seems like a smart move for them right now.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 7:31 am

Very Strange Indeed. Judging By the concept art it still appears to be more than 65% water park still as well. But there are two things that I know are popular: water parks and sesame street. Maybe the intersection of the two will print money. But Keeping the Tornado slide and the body slides do seem to kind of go against the demographic just a little bit. And I cant imagine this park attracting teens and young adults anymore like Aquatica does.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 7:44 am

sfkk wrote: But Keeping the Tornado slide and the body slides do seem to kind of go against the demographic just a little bit. And I cant imagine this park attracting teens and young adults anymore like Aquatica does.


Eh, I wouldn't look too far into that, those slides are only 48" so a lot of kinds under the age of 10 can and will go on those especially the tornado slide, they'll fit the demographic just fine.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 9:27 am

Hilltopper39 wrote:
sfkk wrote: But Keeping the Tornado slide and the body slides do seem to kind of go against the demographic just a little bit. And I cant imagine this park attracting teens and young adults anymore like Aquatica does.


Eh, I wouldn't look too far into that, those slides are only 48" so a lot of kinds under the age of 10 can and will go on those especially the tornado slide, they'll fit the demographic just fine.


Agreed - my 5 yo loves any slide he can get on.

Notably Sesame Street was the most memorable part of his visit to SWO earlier this year - he still talks about the parade.

I'm still kinda shocked about this, mainly because I hadn't even comprehended that they had a water park out there in the first place!

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 5:00 pm

I didn't expect this, but I always wondered why Seas did not try to expand the Sesame Street name with small stand alone Sesame Place parks. The original is always packed and takes up such a small footprint.
Last edited by larrygator on Mon Oct 21, 2019 5:01 pm.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Mon Oct 21, 2019 8:52 pm

I think, if this is successful, that Aquatica > Sesame Place San Antonio could be the next move. Texas has a large and growing population of families and it would be unique to the region and there are no IP based children's parks there where as Florida and Cali have Legoland, Disney etc. Also central Texas already has enough dedicated water parks with Schlitterbahn and Fiesta Teexas's waterparks not to mention others in Dallas and Houston too. I think if they are looking to print the money that is the next move.

Re: SeaWorld San Diego (SWSD) Discussion Thread

Tue Oct 22, 2019 4:19 am

sfkk wrote:I think, if this is successful, that Aquatica > Sesame Place San Antonio could be the next move. Texas has a large and growing population of families and it would be unique to the region and there are no IP based children's parks there where as Florida and Cali have Legoland, Disney etc. Also central Texas already has enough dedicated water parks with Schlitterbahn and Fiesta Teexas's waterparks not to mention others in Dallas and Houston too. I think if they are looking to print the money that is the next move.

I'm not so sure that would happen, given that in San Antonio, the two parks are side by side, while the Aquatica in San Diego is about twenty miles from their SeaWorld. But it's a possibility.
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