Universal Orlando's Wizarding World Of Harry Potter

Face Book

9/15/09 Update! New information can be found on page 84 or click here:
http://www.themeparkreview.com/forum/viewtopic.php?p=806521#806521

ORLANDO, Fla (May 31, 2007) - Warner Bros. Entertainment Inc. and Universal Orlando Resort are partnering to create the world’s first fully immersive Harry Potter themed environment based on the bestselling books by J.K. Rowling and blockbuster feature films from Warner Bros. Envisioned as a “theme park within a theme park” and titled “The Wizarding World of Harry Potter,” the new environment will become part of the experience within Universal’s Islands of Adventure theme park at the Universal Orlando Resort.

“Over the years we’ve received thousands of letters from fans around the world wishing they could visit Hogwarts and the wonderful locations described in each of J.K. Rowling’s beloved stories,” said Barry Meyer, chairman and CEO, Warner Bros. Entertainment. “Working with Universal Orlando Resort, we are confident that we’ll be able to provide Harry Potter fans with an incredible experience that upholds the richness of J.K. Rowling’s books and delivers on the authentic detail portrayed in our films.”

“We will rely on our company’s rich movie heritage and expertise in transforming film concepts into theme park entertainment experiences,” said Ron Meyer, president and COO, Universal Studios. “The Harry Potter stories are among the most compelling of our time. The millions of people who have read the books and seen the movies will now be able to experience the world of Harry Potter in person.”

Inspired by J.K. Rowling’s compelling stories and characters – and faithful to the visual landscapes of the films – “The Wizarding World of Harry Potter” will provide a one-of-a-kind opportunity to experience the magical world of Harry and his friends. The fully immersive, themed land will enable guests to visit some of the most iconic locations found in the books and the films including the village of Hogsmeade, the mysterious Forbidden Forest, and even Hogwarts castle itself. "The plans I've seen look incredibly exciting, and I don't think fans of the books or films will be disappointed," said J.K. Rowling.

“We have a profound sense of responsibility for the Harry Potter franchise at Warner Bros. Bringing the magic of J.K. Rowling’s written word to the motion picture screen was the first step in expanding this amazing and imaginative world. Working with Universal Orlando Resort to bring it to life in a physical environment that you can walk through, relax in and ride on is the natural next step for fans to experience and enjoy,” said Alan Horn, president and COO, Warner Bros. Entertainment Inc.

Expected to open in late 2009, the new environment will feature immersive rides and interactive attractions, as well as experiential shops and restaurants that will enable guests to sample fare from the wizarding world’s best known establishments. Also debuting will be a state-of-the-art attraction that will bring the magic, characters and stories of Harry Potter to life in an exciting way that guests have never before experienced.

“We are going to devote more time, more money, more expertise and more executive talent from throughout our entire organization and creative team – as well as from Warner Bros., our partners – to ensure that
this entire environment is second-to-none,” said Tom Williams, chairman and CEO, Universal Parks
and Resorts.

Brad Globe, president of Warner Bros. Worldwide Consumer Products, added: “In Universal, we found the right partner whose unparalleled commitment will ensure that this is a world class destination. Their track record of success and the consistently high level of entertainment at all of their parks gave us the confidence to know that they will meet—or exceed— the extremely high expectations we all have for this project.”

The Academy Award-winning production designer Stuart Craig, who has worked to bring the world of Harry Potter to life in all of the feature films to date, leads the creative design for the area to ensure it remains faithful to the look and feel of the films.

“Our primary goal is to make sure this experience is an authentic extension of Harry Potter’s world as it is portrayed in the books and films,” said Craig. “I am very excited to be working closely with the Universal Orlando team to bring the area to life.”

The Universal Orlando resort destination (www.universalorlando.com) includes two dramatically distinct and adjacent theme parks, the Universal Studios motion picture and television theme park and Universal’s Islands of Adventure, Orlando's most thrilling and exhilarating theme park. Universal Orlando also includes CityWalk, a 30-acre dining, shopping, club and live-entertainment venue as well as premier on-site Loews hotels and world-class film and television production facilities.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 65 languages with more than 325 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $3.5 billion at the box office worldwide. Each of the four Harry Potter films produced to date has the distinction of making it into the all time top 20 grossing films worldwide. The fifth film in the series, Harry Potter and the Order of the Phoenix™, will be released in theatres on July 11, 2007.

Posted: Wed May 30, 2007 9:58 pm Post subject:

Looks great, that should upset all the Disneyworld fans!

Posted: Wed May 30, 2007 9:59 pm Post subject:

So, is it replacing an area, or is it an entirely new one?

It looks good in the promo art, but you have to wonder how it'll really come out.

Face Book · Posted: Wed May 30, 2007 10:04 pm Post subject:

Posted: Wed May 30, 2007 10:20 pm Post subject:

Looks good on paper, but I'm wondering how they will incorporate into the park. Still at least IOA is finally getting something new, not counting The High in the Sky Trolley. Taiko Wink

Posted: Wed May 30, 2007 10:23 pm Post subject:

It was confirmed that a huge chunk (if not all of) Lost Continent would be stripped away for this project. It's too bad they didn't have any excess property to expand onto for this new "land."

Posted: Wed May 30, 2007 10:31 pm Post subject:

Wow. That IS major renovations, heh heh.

But remember, all.

Disney was already changing (and had changed) things in his park, by the mid 60's, yes?

Of course, I seem to remember that Critter Country (originally as Bear Country) only replaced the Native Indian 'settlement' and culture areas.

And Tomorrowland was extended on land already earmarked for expansion,

Still - just ten years old and already a Big Change Afoot, LOL!

Or...uh.... aflight, hmmm?

Taiko Wink

Face Book · Posted: Wed May 30, 2007 10:41 pm Post subject:

Posted: Wed May 30, 2007 11:02 pm Post subject:

Hello, I just registered to this site because this story encouraged me to share some piece of information I found.

The Orlando Sentinel has a slightly more in-depth report on this. According to them, Quote:
Universal plans a 20-acre "Wizarding World," a little bigger than the average size of its themed "islands" at Islands of Adventure. Part would be carved away from what is now "The Lost Continent" island, and the rest would be land now used for employee parking and park support, outside the back fence.

It was also stated, that Quote:
Some current "The Lost Continent" attractions such as The Dueling Dragons roller coasters and The Flying Unicorn coaster ride likely would be adapted to fit the Harry Potter story.

The full article can be found here: www.orlandosentinel.com/business/custom/tourism/orl-universal3107may31,0,1282343.story?track=rss

Posted: Wed May 30, 2007 11:02 pm Post subject:

Yeah, that was on ComingSoon.Net too. Anyway, sounds like they're not planning on doing any half-measures: hopefully it *won't* replace Lost Continent but should be really good either way. I'm not a diehard HP fan; I don't go to midnight launches, go to the movies dressed up as a house elf/wizard/gnome etc but do really like it. I can think of far worse ideas than this.

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