Theme park brand Dreamworld has recruited SapientNitro as its creative agency as it looks to refresh its image.
Dreamworld has rolled out a 'Dreamworks' precinct within the park which features characters and rides from the famed animation studio such as Shrek and Po the Panda. The park hopes it will broaden its appeal to families.
SapientNitro will develop a new brand platform and refocus the brand around the experience of visiting Dreamworld. Brisbane agency Junior has previously worked with Dreamworld.
Dreamworld general manager marketing Kathryn Valk said: “We chose SapientNitro to develop our new brand platform based on their expertise in translating the value of brand into the customer experience. SapientNitro's digital and strategic offering has shown us the future value of our business.”
SapientNitro Brisbane managing director Stephen Forth said: “The launch of the Dreamworks films and products into Dreamworld is just one of the many exciting changes we will be working on to give the park a new edge. The true value of the Dreamworld experience goes beyond a monetary transaction. Dreamworld creates magic and memories that will stay in the family forever.”