Legoland Florida Discussion Thread

[disneyfan1313I love donkeys more than me.]

^^ But they didn't open a second park... they lightly re-themed an existing water park. I still don't understand who is going to this park and if it is actually doing well or not. NO ONE in Orlando is talking about it. I'm honestly still a bit confused on their expectations to draw from Orlando....

[Jew"It's not small, but it is very 'average.'"]

^I feel like Legoland is one of those brands that just flies under the radar real well. You never hear anyone talking about it in So Cal either, yet the place is always packed!

[jedimaster1227Open Up Happiness]

Legoland Florida has sent us an awesome press release confirming that they won't be increasing their

Despite rising ticket prices at other major Central Florida attractions, LEGOLAND® Florida today announced it will keep its prices steady through the summer at $75 for adults and $65 for children under 12. A family of four visiting the park will save between $40 and $56 a day compared to a visit to a competing park.

“The comparisons are important, especially in today’s economy,” said LEGOLAND Florida Director of Sales & Marketing Kim Isemann. “Families are looking for great experiences at prices they can afford. A day at LEGOLAND Florida is one of the highest values in our industry.”

Isemann suggests families compare other incremental costs too, such as dining and parking. At LEGOLAND Florida, all menu items – from mahi-mahi sandwiches to chicken Caesar salads – are priced no higher than $11. Parking is also more affordable, at $12 per car, $6 for motorcycles. Other parks charge $14 for both cars and motorcycles.

For those looking to visit LEGOLAND Florida and the all new water park attraction, which opened in May and features water slides, a wave pool, several playground areas and a lazy river called Build-A-Raft, they can for only an additional $12 a day. A great value for families to experience more splashing thrills and family fun.

While ticket price comparisons are on single-day, full-price admissions, there are many discount and combination-ticket offers in the marketplace as well:

• Florida Residents save $20 on a Premium Pass, with unlimited admission to the theme park and water park, as well as free parking, plus food and merchandise discounts, through July 31.
• Guests save $10 off single-day combo tickets for the park and water park by purchasing online through October 28.

[CyrbuzzDonkeys give me orgiastic scream!]

Remember the good old days when the price to park was only $7.00? By the way aren't their current prices a little above the norm for a park their size already?

[Top Thrill DragsterDon't put that donkey on the floor!]

^A one-day ticket is $68.00 online for an adult. Seems pretty inline with the rest of the country's major theme parks.

[jarmortoken black guy]

But...those competing parks are currently adding more and more offerings. It would be an insult, I feel, if legoland DID raise their prices. Not to sound harsh but I think it would be welcoming if they actually lowered their prices.

[OCJ48Does Jeff Johnson count this donkey as a credit?]

To me, this signals that Legoland's attendance figures aren't quite what they were hoping for. We still don't have any data on it (LLF hasn't been operating for a full year yet), but I have to think that they would raise their prices along with everyone else if their management believed they could. It just makes good business sense.

[BDGFavorite element on SkyRush is the Stengel Dive!]

To me, this signals that Legoland's attendance figures aren't quite what they were hoping for. We still don't have any data on it (LLF hasn't been operating for a full year yet), but I have to think that they would raise their prices along with everyone else if their management believed they could. It just makes good business sense.

Uh, no. $75 is already véry expensive for a park like Legoland.

[MooseWhy do I still have a donkey title???]

To me, this signals that Legoland's attendance figures aren't quite what they were hoping for. We still don't have any data on it (LLF hasn't been operating for a full year yet), but I have to think that they would raise their prices along with everyone else if their management believed they could. It just makes good business sense.

Agreed. This will now be seen as more of a value compared to every other park in the area.

[Jew"It's not small, but it is very 'average.'"]

I just see this as a chance to grab some free press. I'm not reading too much into it.