ernierocker wrote:^From the park's standpoint:
If you keep the price the same and limit the number of tickets, you would now have to deal with angry park guests who can't buy one because tickets have sold out. So, you raise the price, to in effect accomplish the same goal of lowering Fast Lane users without having to turn customers away. This is how Universal has done their Express Passes for years now. Raise the price with demand. It's basic Economy 101.
Dude, I understand this. Will $5 break the bank, no, but it pushes that glass ceiling. Disney is going to be quite effective in raising their A/P rate in lowering attendance and this will too, but at what long term cost? So now instead of turning people away, they get customers who now bitch and moan that the price is above what they are willing to spend for it. Win-win situation, no.
I do like that CF is offering these passes and they are keeping all of the money to themselves unlike parks partnered with Lo-q. However a major benefit with Lo-q is if a pass is returned, it can be resold. CF can't do this, so the answer is, raise the price because we sell out too quickly. The statement Cedar Fair makes about raising the price for their customers, yeah, I don't know of any consumer who applauds paying more, lmao.
Hypothetical. Sell an average of 1k passes per day at Cedar Point during the course of 100 peak operating days. That extra $5 nets them an additional $500k, not too shabby with an overall addition to the bottom line of ~5.5 million when not taking into consideration the Saturday premium. Now, if they use those additional revenues to continue to improve the park(and by improvements I mean not putting in lame rides like a million windseekers, tho the public somewhat seems to like them) then everyone wins.