I didn't get to ride the smallest tower, but it appears to be an average Double Shot. Compared to Power Tower at Cedar Point, the other two are quite intense.
Rode all 3 last week. The larger two provide a fun ride experience, with Reese's feeling more intense. Kisses tower felt like a tame version of Reese's, so I don't see the point in building it as I don't think many will ride that over the other two if they're afraid of heights.
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And to think a few months ago we thought Reese's was going to be the pointless one!
I think it fits nicely with the "Choose your thrill" theme that they're going for. The Hershey kisses tower provides a tamer ride along with the shorter height, the Reese's one is taller with a stronger launch, and the Hershey tower is taller still with the added drop and height.