I just got a Sportage SX (w/ Turbo)
It is a great car... the only issues I have had with it is the awkwardly low back window (you cant see the face of someone in a taller truck or suv behind you at a stop light) and the thick pillars due to the angle of the windshield. Other than that, I just wasn't impressed with the Rouge, it felt disconnected from the road where the Sportage was a bit crisper in transmission (CVT=yuck) and handling. I was originally going to get a basic Sportage but the Turbo in the SX kind of sealed the deal for me.
And hey, it is all designed by the guy that brought Audi to be the design icon it is today... amazing how far Kia has gone.